“exactly the opposite is happening”
That’s Alexis Madrigal at The Atlantic talking about a 2013 analysis of mobile app usage in 2013. “[A]pps were a chance for media companies to wrest at least partial control of the distribution channel back from Facebook, Twitter, and Reddit,” he said, per the chart. But this isn’t the case.
I’ve always been mostly on team responsive design, that is designing a website to respond to the reader’s environment, whether that be a computer, tablet, or mobile device. Why put the resources in building an app if it replicates the normal web experience? In a lot of cases, the app is limited and I find myself frustrated and launching the web version, however mobile unfriendly, because I can browse the way I want.
That’s not to say there’s not a use for an app in the news and magazine market. The apps I keep coming back to act like apps, as in tools. Think Circa, which pushes update alerts to stories I requested to follow, many of them months ago. I recently received the latest about Twitter’s stock, a story I’ve been following — and have been interested in — since its IPO plans came out. And when I went to read the short update, I was sucked into finding more stories to follow. For Circa, the core might be news, but the app has function. And that’s what makes it worth their investment.